A Patch for the Lacoste Crocodile Logo

This is my proposal for a guerilla marketing campaign – using small stickers in the shape of a bandage patch, referring to support for Novak Djokovic while he is recovering from his knee injury.

The campaign is based on my previous idea for a temporary transformation of the Lacoste logo, during Novak’s recovery, which was shared by Lacoste on its Instagram and X profiles and also by Novak Djokovic himself, as well as Lacoste CEO Thierry Guilberd.

Stickers are easy to make and can be given away to Lacoste’s and Novak’s fans at Lacoste outlets.

I have made this bandage file public. Whoever wants to use it as a sticker may do so:


Leave a Reply

Your email address will not be published. Required fields are marked *